App install infographic: The current landscape on desktop and mobile

As new devices take over and marketers work to adapt to the changing landscape of online advertising, the challenge of choosing where to advertise and how is an uphill battle. With over 1.3 million apps in the ...

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Product Management: Tools of the Trade – Part 1

Product management revolves around three things: Product — The solution you are building, maintaining and selling as a business. People — Both the ones on your team and the users outside it who pay for your product. Time ...

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Mobile World Congress 2015: Our top takeaways

Mobile World Congress (MWC), arguably one of the biggest and noteworthy mobile tradeshows held in Barcelona each year, just wrapped this past Friday with our team buzzing about what they saw and heard while at ...

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Mobile World Congress 2015: Our top takeaways

By Katie Keller Comments 0

mobile-world-congress-2015

Mobile World Congress (MWC), arguably one of the biggest and noteworthy mobile tradeshows held in Barcelona each year, just wrapped this past Friday with our team buzzing about what they saw and heard while at the show. Everything from connected cars to new smartphone devices, and of course Mark Zuckerberg’s keynote speech on the importance of mobile to their corporate strategy, there was a lot to talk about. We’ve decided to narrow down our top takeaways from the show that…

Product Management Tools of the Trade – Part 2  

By Corey Gwin Comments 0

PM part 2

Product Design & Development Last week, we discussed my favorite communication tools for product managers – ones that I use everyday to speak with team and ensure we’re getting our jobs done in the most productive way possible. While effective communication is key to any product manager’s role, product design and development are equally as important. Product managers may be required to get their fingers into the design and engineering aspects of their product development. While PMs rely heavily on…

Product Management: Tools of the Trade – Part 1

By Corey Gwin Comments 0

tool box

Product management revolves around three things: Product — The solution you are building, maintaining and selling as a business. People — Both the ones on your team and the users outside it who pay for your product. Time — The thing you never have enough of. To be an effective product manager, PMs use their diverse set of skills to help their team ship the right product to their users in time. To make their job easier, product managers employ…

App install infographic: The current landscape on desktop and mobile

By Katie Keller Comments 0

inforgraphic-blogpost-main-image

As new devices take over and marketers work to adapt to the changing landscape of online advertising, the challenge of choosing where to advertise and how is an uphill battle. With over 1.3 million apps in the Google Play Store, in-app advertising has created a huge opportunity for marketers, and mobile app install ads are becoming more and more popular. Though many are still trying to figure out how to see big returns, there’s no question that app install ads can be…

The Crunchies: Silicon Valley’s Night of Glitz and Glam

By Katie Keller Comments 0

crunchies view balcony

Another year, another TechCrunch Crunchies Awards in the books! For the eighth year in a row, TechCrunch and now Venturebeat came together to put on an amazing event at the Davies Symphony Hall in San Francisco to showcase some of the most innovative startups and established companies, creative founders, and forward-thinking investors in the industry of 2014. Our team was stoked to join hundreds of other tech nerds to celebrate the entrepreneurial spirit and disruptive technologies some of the world’s…