Product Management: Tools of the Trade – Part 1

By Corey Gwin Comments 0

tool box

Product management revolves around three things: Product — The solution you are building, maintaining and selling as a business. People — Both the ones on your team and the users outside it who pay for your product. Time — The thing you never have enough of. To be an effective product manager, PMs use their diverse set of skills to help their team ship the right product to their users in time. To make their job easier, product managers employ…

App install infographic: The current landscape on desktop and mobile

By Katie Keller Comments 0

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As new devices take over and marketers work to adapt to the changing landscape of online advertising, the challenge of choosing where to advertise and how is an uphill battle. With over 1.3 million apps in the Google Play Store, in-app advertising has created a huge opportunity for marketers, and mobile app install ads are becoming more and more popular. Though many are still trying to figure out how to see big returns, there’s no question that app install ads can be…

The Crunchies: Silicon Valley’s Night of Glitz and Glam

By Katie Keller Comments 0

crunchies view balcony

Another year, another TechCrunch Crunchies Awards in the books! For the eighth year in a row, TechCrunch and now Venturebeat came together to put on an amazing event at the Davies Symphony Hall in San Francisco to showcase some of the most innovative startups and established companies, creative founders, and forward-thinking investors in the industry of 2014. Our team was stoked to join hundreds of other tech nerds to celebrate the entrepreneurial spirit and disruptive technologies some of the world’s…

January 2015: Two major highlights from this month in tech

By Katie Keller Comments 0

windows10laptop

It’s a new year, and that means this year’s trends are starting to emerge. January was a month filled with huge tradeshows, including CES (which we broke down for you here), and the tech world is already buzzing with big news. As the month comes to a close, here are the major industry stories from January 2015: Laptop resurgence predictions in 2015 After years of news indicating that the PC was nearing a slow death, triggered by the explosion of…

CES 2015: The PC is alive and well

By Katie Keller Comments 0

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From wearables to drones and everything in between, CES 2015 didn’t fail to deliver some incredible tech. Following our exciting news that we’ve surpassed 1 billion installs via our ad network, our team headed out to the event in Las Vegas to experience the madness, along with thousands of other tech geeks from around the globe. We walked the floor, listened to keynotes, got our fair share of swag, and enjoyed the parties that act as a much needed reward after…