3 reasons why the app preload model is broken

By Alan Masarsky Comments 0

App Preload Model

These days, anyone not named Amazon, Google, or Apple is not having their piece of cake and eating it too. With average selling price of $254 for an Android smartphone and $544.30 for a Windows PC, it should come as no surprise that the hardware yields very little return for the OEM (Original Equipment Manufacturer). Operating margins run under 5% for most smartphone makers and even less for PC makers. In order to combat those razor-thin margins and drive sales in…

Windows 8 didn’t suck for everyone.

By Alan Masarsky Comments 0


This article was originally published on Medium.com. On Tuesday, Microsoft gave us a sneak peek of their new operating system, dubbed “Windows 10”, which is scheduled to release in 2015. Between returning the Start menu and re-prioritizing the beloved desktop mode over the Modern UI tile mode, Microsoft is pulling out all the stops in this new version to win back its user base and rebound from the underwhelming response to Windows 8. However, contrary to popular belief as most…

Microsoft welcomes Windows 10!

By Katie Keller Comments 0


It’s been a big week, folks! Windows 10 (yes, 10 – not 9) is now officially a reality after Monday’s Microsoft event in San Francisco where the company announced the brand new OS that will be available in 2015 with a technical preview that was released today. Whether you’re a diehard Windows 8 fan or can’t wait to download Windows 10 and forget about the old OS forever, this news is sure to bring big changes to everyone: users, developers,…

Samsung pulls European laptop business, US PC sales continue to rise, HP leads industry in Metro app usage

By Katie Keller Comments 0


Among the flurry of news surrounding the new iPhones and, of course, #bendgate, the PC industry snagged a lot of attention as well. Samsung made a big business decision to pull its laptop operations out of Europe, while US PC sales continued to make a comeback. PC apps and app stores also made headlines while the industry patiently waits to hear what’s next for Microsoft on September 30. Here are a few of this week’s highlights: Samsung pulls the plug on European…

Android One launches in India, Microsoft continues layoffs, and study shows more time spent in apps

By Katie Keller Comments 0


While Apple news may have clogged your Twitter feed this week, Google announced the first affordable Android One devices for the Indian market. Other news touched on Microsoft announcing another round of layoffs to continue it’s biggest restructuring ever, and a new study revealing that people are spending more time in apps than ever before. Check out this week’s highlights: Android smartphones for everyone! Google is making big moves toward dominating the mobile market in emerging markets with their new…